For 3A, every client is a project. Project comes from the Latin “proiectare”, meaning “to throw ahead”. Project means looking towards the future, not to predict it but to invent it: in other words it means inventing a reality and working to make it materialize.

Aristotle, the father of communication, taught that there has to be prudence between theory and practice, therefore external factors, economic scenarios and everything that can deviate from the plan or model and that can seldom be planned, must be taken into account.
The 3A team accompanies its processes, endeavouring to get a feeling for them and understand them, looking at the potential present at the beginning and monitoring the objectives reached at the end, trying to bring out the spontaneous internal energies. Each project is a catalyser, a reactive agent that reduces the time in which changes could come about and remain.